From 50 paise, she now earns Rs 200,000 a day(Winner of FICCI Woman Entrepreneur of the Award 2010)
Tuesday, June 22, 2010
, Posted by Unknown at 5:56 AM
The story of Patricia Narayan, winner of this year's 'Ficci Woman Entrepreneur of the Year' award is amazing.
She started her career 30 years ago as an entrepreneur, selling eateries from a mobile cart on the Marina beach amidst all odds -- battling a failed marriage, coping with her husband, a multiple addict, and taking care of two kids.
Today, she has overcome the hurdles and owns a chain of restaurants.
Today, she has overcome the hurdles and owns a chain of restaurants.
An entrepreneur by accident
I was always interested in cooking and passionate about trying out new dishes. But, the thought of becoming a business woman never came to my mind at all as I do not come from a business family. Both my parents were government servants.
But my marriage changed everything. Both the families opposed the marriage vehemently as my husband belonged to the Brahmin community; unfortunately my marriage did not work out as my husband was addicted to alcohol, drugs, etc. I could not bring him out of the addiction. As a young woman, I did not know how to cope with this and I was getting beaten up everyday.
Though my father, a very conservative Christian never forgave me, he gave me refuge when I had nowhere to go. I was thrown out with two very small children. It was a question of survival for me. I knew I should either succumb to the burden or fight; I decided to fight my lonely battle.
I did not want to be a burden on my parents. So, to be economically independent, I could only do what I knew and what I liked. I started making pickles, squashes and jams at home. I just took a couple of hundred rupees from my mother. I sold everything I made in one day and that gave me confidence.
I earned a good income. I invested whatever I earned to make more pickles, squashes and jams. It was quite lucrative in the sense, even ten rupees was a blessing for me.
The first step as an entrepreneur
My father's friend, who was running a school for handicapped children, was handing out mobile carts or kiosks to people who would employ at least two handicapped people. They needed somebody who could run it and I was offered one such cart free. I had to train the handicapped children to make coffee and serve them to customers.
As I lived near the Marina beach, I decided to put the mobile cart at the Anna Square on the Marina beach. I had seen people thronging the beach in the evenings. But I had to make umpteen trips to the Public Works Department and wait for one year to get the permission.
Finally, I started working on June 21, 1982, a day I will never forget. The previous night itself, with the help of the local rickshaw drivers, I had rolled the mobile cart to the beach. It was a small move but thrilling as it was my own and I was going to be a business woman the next day.
While such carts sold only tea and cigarettes, I decided to sell cutlets, samosas, bajjis, fresh juice and coffee and tea. On the first day, I sold only one cup of coffee and that was for fifty paise!
I was very disappointed and came home crying. I told my mother, that I would not like to continue. But my mother consoled me saying, at least you sold one cup of coffee. That's a good sign. You will do well tomorrow. And, she was adamant that I go the next day also.
The next day, I made sold snacks for Rs 600-700 which was big money for me then! As I started making money, I added ice creams, sandwiches, French fries and juices too. I used to keep thinking of adding more items.
I ran it from 1982 to 2003, and the maximum I made from that mobile cart was Rs 25,000 a day. That was during the bandh days! We used to be open from 3 p.m. to 11 p.m. every day, and later, I started opening from 5 a.m. to 9 a.m. for the walkers.
I used to personally stand there and sell all the stuff I made. I never felt scared to stand there late at night. My only thought was to prove myself and move ahead.
There was a fire in me that made me believe that I could be successful without anyone's help. I did not want to be a failure. If you have that fire, nothing in the world can stop you from succeeding.
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